Yes, you need to do some work and get a good review.
After the first good review it becomes easier, 3-4 reviews will be quite enough.
It is important to have a good portfolio even if these jobs are not done in Upwork. A good portfolio works very well for you. One of my clients hired 2 freelancers me and one more specialist. The second freelancer has just registered on the Upwork site, and he has not had a single review, but he had an incredible portfolio with amazing projects.
The client hired him and pay him 1000$ for the job, this was the first contract of this freelancer. In the course of our work, this freelancer proved to be not the best, most likely the projects in his portfolio were executed by other people, but this impressed the client).
The client wished to continue working with him since he indicated a 2-fold lower price per hour. I made recommendations on how best to solve it, and closed the contract. I’m sorry for the client most likely he will lose money and time with that freelancer. The conclusion from this life experience is the following: no matter what kind of specialist you are, if you have excellent portfolios, this is 50% of success)
The second important point is communication. It is very important to build a dialogue with the client. Last week I signed a contract with a small company, there is a need to develop a design for various small devices and products for about 15 projects per month, this is gj vtymitq vtht 1.5-2000$ / month. I just did a little test work for them, corresponded correctly and showed myself as a professional, now we are working together. This is the second company on my client list.
As the first projects, to get good feedback, I took on $ 40-100 for small projects while spending significantly more time on it what are they worth.